MEDIA COVERAGE
Check out some of the press and media articles for Real Direction and It's On You Entertainment
2023
Alumni Award
University of Wolverhampton Alumni Award 2023
This award recognises the exceptional efforts of a graduate who has volunteered with the University in the last 12 months. Read More
EXPRESS & STAR
Stars attend London premiere of Bilston filmmaker's groundbreaking interactive movie
The film, Lawrence, is an interactive urban drama which uses mobile tech to steer vulnerable young people away from a life of crime - and its executive producer was Bilston's Luke Cato. Read More
THE VOICE ONLINE
‘Lawrence’ let’s the viewer choose
‘LAWRENCE’, An interactive urban drama which uses mobile tech to steer vulnerable young people away from a life of crime, had its premiere in central London last night. Read More
BBC WEST MIDLANDS
Former excluded pupil makes film warning of crime
Luke Cato, 37, from Handsworth, Birmingham, has a company that makes short educational films aimed at young people. Read More
The Express
Luke Cato, founder of Real Direction, said tougher enforcement alone was not the answer.
"With the West Midlands Violence Reduction Partnership we’ve reached thousands of secondary school children and this has led to life changing disclosures about the pressures these young people are facing, which in turn allows support to be directed where it is needed most." Read More
BAME TECH Awards 2023
27. Luke Cato, CEO at Real Direction
Real Direction is a world first pioneering force in immersive education, crafting high quality interactive short films, tools and games that engage and educate young minds about society’s problems including violent crime, gang culture and county lines. Read More
MEDIA/PRESS
2022
BBC 1XTRA Future Figures
1Xtra Future Figures 2022
"I was a man destined for prison or the grave, but I knew I wanted more in life". He self-funded and created the app 'It's On You', a game and urban drama. Playing as the character Curtis, you navigate the dangers and obstacles faced by some of those growing up in disadvantaged environments. Read More
BIRMINGHAM MAIL
Luke Cato is the man behind the app in the fight against youth violence
Luke is the CEO and founder of the youth crime prevention company Real Direction and the decision to make the film ‘It’s On You’ was inspired by his experiences growing up in Handsworth. Read More
ITV
Birmingham game developer hopes interactive film helps steer youngsters away from gang violence
An anti-knife crime campaigner from Birmingham is hoping that a new interactive film could be used in the fight against youth violence. Read More